Tips For Creating An Effective Logo Design

The logo of a company is it’s face. All branding starts with a logo design (corporate identity). I’ve been designing logos for over 20 years and have learned some very important lessons for logo effectiveness.

• Keep your logo design clean and simple. The more graphic the better. Do not use photographs, color blends or intricate elements in your logo design. The simpler the logo, the easier it will be for it to make an impression on the view. It will be remembered more effectively.
• Target the audience. A logo for a children’s store will look very different than a logo for a law firm.
• Design the logo in black and white first. Make sure it looks great in it’s simplest form, then add color.
• Use simple typography. If a logo is not readable, it’s useless. Start with a very simple font and then customize the letters. Joining letters and modifying letter forms are great ways to create a unique logo.
• Stay away from clip art elements. Logos need to be unique and original. Not to mention the copyright laws regarding most clip art.

Logo design is an incredibly fun process. Don’t rush the process. Explore many different options and variations. Give clients a choice of logos. Initially present multiple logo design options to choose from and narrow down the selection from there.