Getting website traffic is the goal with any website. The more website traffic, the more revenue the website will generate. SEO is a challenge. It’s not a perfect science and the parameters are ever changing. There are several layers of SEO implemented in websites, but here are the basics you should be doing with any website. These SEO tips will get you started in creating a website that will be optimized for search engine traffic.
- Choose the right URL. Keywords are the words people key into search engines to ultimately find your website. Website URL’s must be keyword rich. For instance, if you were to start a home improvement website, try to have the words homeimprovement in the url (www.besthomeimprovement.com).
- Title your posts in a specific way to reflect your content. Be very literal in your titles. Have them be a short summary of the article.
- Do not overuse graphics. This is tough for designers. You must remember that images do not count with search engines. They cannot see the text in images. Use graphics effectively and sparingly in all parts of your websites.
- Develop your keywords. Each page of your site should be centered around keywords. Keywords are like a table of contents for the search engines. If your page is keyword dense, the search engines will rank your page higher than pages which are not. Use keywords in your page title, page text, page alt tags and page anchor tags. Use keywords so they sound natural in your writing.
- Register with the Search Engines and Directories. Once your site is complete, submit it to these major search engines. AltaVista, Google, Lycos/Fast, MSN Search/Bing, Open Directory Project, Yahoo! Note that it may take several weeks for the engines to index your site, so be patient.
- Develop incoming and outgoing links on your site. Getting good links is critical for good search engine ranking. Sites should link to and from respectable sites that are related to your site. A great tool for analyzing links is SEO Elite.
SEO is essential for a website to be effective. Good unique content and good SEO practices will ensure your website will receive maximum visitors.

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